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Sabtu, 16 Maret 2013

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Product details

File Size: 24613 KB

Print Length: 668 pages

Publisher: Chapman and Hall/CRC; 2 edition (December 3, 2012)

Publication Date: December 3, 2012

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00AR3KBYU

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Tuttle is a professor at my school, and I took his course on polymer composites. If you are taking ME450 with him at UW, think of this book as a big coursepack. His lectures correlate to the textbook sections in the same exact order, so bringing it to class and writing extra notes in the margins ended up being a lot better than writing your own notes. This is extremely helpful because a lot of these matrices are huge, and writing them out by hand is a waste of time.The book itself is very good at explaining concepts. Even as he expands on topics from earlier chapters, you are reminded of what you have seen so far, which makes it hard to get lost. The examples are helpful, and doing the problems at the end of the chapter becomes a lot easier if you download the matrix solving programs.

Countless errors. Has caused me much more trouble than any benefit. Matrices are missing whole sections, plots are mislabeled. Very difficult to scroll through and go back and forth to the tables and equations needed. You can't copy and paste, so when it refers to the website for the programs needed you have to type it all out. Not worth it. I ended up buying a hard copy to study for the final. Fed up.

I used this book for the author's class. It was a complete privilege to take his class. This book exactly shows his educational and professional expertise in mechanics of composite material. Half of the book talks about basic mechanics and material properties of composite material including failure theory and the other half deals with analysis of composite structures such as composite beam and plate based on the classic lamination theory. The detailed examples and solutions to them were really helpful in understanding concept. I highly recommend this book for graduate students who begin studying mechanics of composite material.

I was expecting more actual examples. Too many derivations, those can be found in many other Structural books.

I used this book for a class and it works well. It's an excellent book for a composites engineer. It is written from the viewpoint of knowing the lamina properties, and applying that to design with not too much on the microscopic scale side.

I have had several graduate courses that require books on mechanics of composite materials and plate analysis. This one is by far the most organized and complete.

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Minggu, 10 Maret 2013

PDF Download It's So Easy: and other lies, by Duff McKagan

PDF Download It's So Easy: and other lies, by Duff McKagan

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It's So Easy: and other lies, by Duff McKagan

It's So Easy: and other lies, by Duff McKagan


It's So Easy: and other lies, by Duff McKagan


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It's So Easy: and other lies, by Duff McKagan

Review

"You’ll read this memoir from the former Guns N’ Roses bass player for the sex, drugs, and rock and roll, but you’ll remember it for what comes after—recovery, family, and fulfillment.” (Los Angeles Magazine)“In a book that mourns friendships and talent lost to drugs, his transformation is a relief and an inspiration. McKagan writes with honesty and even humility, seemingly refreshingly devoid of rock star egomania.” (Shelf Awareness)“Honest, well-written…McKagan is surprisingly self-aware and candid, and he doesn’t let himself off the hook easily.” (Publishers Weekly)“In his solid debut, the author…proves himself to be a legit writer.…McKagan has a nice eye for details and a surprisingly good memory. He’s proudly raw and harsh, refusing to hold back in terms of language and content…fans will be thrilled by this honest, detailed memoir." (Kirkus Reviews)“Fans will love the descriptions of the struggles and early triumphs of GNR, but McKagan's descriptions of his equally driven efforts at self-transformation are just as compelling (particularly his meditation on the redemptive power of reading and the satisfaction he receives in his intellectual as well as physical revitalization). Verdict: Rock fans—and would-be rockers—will find much to savor here. McKagan has packed a lot into his life and a lot of his life into this book. Readers will enjoy the ride.” (Library Journal)“McKagan recounts his (tale) with flamboyance and an engaging wit.” (Booklist)

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About the Author

Duff McKagan played bass for Guns N’ Roses for twelve years and co-wrote many of their most iconic songs. The band was inducted into the Rock and Roll Hall of Fame in 2012. Duff formed Velvet Revolver with his former band mate Slash and fronts his own band, Loaded. He writes weekly columns for Seattleweekly.com and ESPN.com. McKagan lives in Seattle with his wife, supermodel Susan Holmes McKagan, and their two daughters. Visit Duff-ItsSoEasy.com.

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Product details

Paperback: 384 pages

Publisher: Touchstone; Reprint edition (March 20, 2012)

Language: English

ISBN-10: 9781451606645

ISBN-13: 978-1451606645

ASIN: 1451606648

Product Dimensions:

6.1 x 1.1 x 9.1 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

805 customer reviews

Amazon Best Sellers Rank:

#63,736 in Books (See Top 100 in Books)

I've been on a rockstar bio kick for a couple of months now and have read several of them. Duff's book is interesting but I hate to say somewhat formulaic and very self-consciously written.... It's almost as if he is keenly aware of the conventions of the 'bio genre' and tries very hard to stick to them. Every life changing moment has to come with an epiphany of some sort. "Once I saw my kid after they were born, everything changed instantly"....."I went back to college to study finance and now suddenly I'm a financial wizard"......etc...There are a lot of motivational speaking type quips about pushing yourself to the limit through fitness and it gets very very repetitive...For the last 100 pages or so, it's as if nothing new happens in his life.....His time in Velvet Revolver (which briefly highlights Scott Weiland's destructive tendencies through Duff's sober eyes) gets quickly glossed over....And then it suddenly all ends and of course with a positive, uplifting finale. Surprisingly, there was not much new information on the inner workings of Guns N Roses either which is disappointing but somewhat telling. It was a fast, quick rollercoaster ride and many of participants didn't have time to reflect on what was happening to them until it was over. I thought that Slash's book covered their most creative and turbulent period much better and seemed much more raw, honest and streetwise.The most interesting part of Duff's bio is definitely when he talks about his panic attacks and how he believes that it is rooted in witnessing his father's infidelities as a child. This is when he is at his most exposed and most vulnerable, but again, he quickly pulls back and sugar coats it all. He writes that he 'forgave his dad and moved on'. I wish that he had explored this period of his life much more deeply than he did. Perhaps the pain and the shame of this period runs too deep? Who knows. Only Duff knows I guess.Much stronger biographies that I read of late are Keith Richard's Life (excellent), Paul Stanley's A Life Exposed (great when Paul talks about coming to terms with his ear deformity much later after he had achieved everything that he wanted to in life), Lemmy's White Line Fever (unapologetic, raw and bare bones...much like the man and his music) and Mike Oldfield's Changeling (probably the best written, most psychologically complex and most enlightening biography written by a musician that I have read in a long time).We naturally gravitate towards reading about musicians because we want to know what makes them tick and understand why they make the decisions that they do. As much as I wanted to like it, this bio seemed to be safe and in the end strictly written by the numbers. Duff btw comes across as a much more interesting person when he is being interviewed about his life than when he is writing. He may be trying too hard to be a wordsmith now, what with all of the books and the newspaper column that he has been releasing lately....

I suppose I could wait until I'm done with the book to write this review, but I'm halfway through and I think I've got a good grasp of the book.This book is fantastic. It would be interesting for someone who isn't even a GN'R fan because it is written so well from Duff's perspective and the feeling's he experienced along the way, from growing up in Seattle to his moving to L.A. and eventually forming GN'R. You root for him, you feel empathy for him, you care about him.I'm at the point where the band is just starting to fall apart, and I can't wait to read this insider account. I fell in love with GN'R when I was 12. My dad flipped out when he saw them on MTV and I knew all of their names. This was not appropriate for a 12 year old Jehovah's Witness! He cancelled MTV. lol But my friend had given me the tape and I made a copy and I labeled it something other than GN'R. (I quit being a JW a few years later and my taste in music grew even harder). I remember reading the rumors and hearing the news about AXL not performing well, or not performing whole sets, or not performing at all. Like I said, I'm looking forward to this current section in the book for the behind the scenes perspective.Also, I recommend the Documentary on Netflix of the same title with Duff reading portions of the book to an acoustic backing by his current band, Loaded, of GN'R songs and songs from Velvet Revolver. It's accompanied by apt animations and interviews with Slash, Matt Sorum, etc. I saw the Doc first, then rewatched it, then ordered the book!You will not regret buying this book, whether you're a GN'R fan, a fan of rock bands and how they form and get signed and the journeys they go on, or a fan of autobiographies that are well written and extremely interesting.

I thought that Duff did a good job of covering the main points of the band's history. You get to see GNR go from living and rehearsing in a self storage space to the decadence of the Use your Illusion days, all the way to the breakup. In the same way, he did a good job of telling about his life from childhood, his days living in squalor trying to get a band together, and the transformation he made into a sober, married father of 2 daughters. However, I just wish he would go into detail about certain things more. It seems like he's so used to crazy things going on around him that it just isn't a big deal to him, so it's those very things that he tends to skim over. 'Yeah, well, Axl trashed the rehearsal space, and got into a fight with a girl we befriended...', and then when it comes to the completely mundane, like parenting and his battle with drugs, he seems to go on about it forever. As a result, I didn't think the book was as interesting as it could have been, but I like how he shed a good and honest light on all his former members, and didn't engage in any bitterness. He was very objective, and comes across as an honest, humble, very determined person. Although there's some bulk I would take out of this book, it's worth it to get it just to see GNR hitchhiking to gigs, or eating raw onions stranded out in a field. And most importantly, to see what happened with the band from one of the member's point of view.

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Senin, 04 Maret 2013

Get Free Ebook And from There You Shall Seek (Meotzar Horav), by Reuven Ziegler

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And from There You Shall Seek (Meotzar Horav), by Reuven Ziegler

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And from There You Shall Seek (Meotzar Horav), by Reuven Ziegler

From Publishers Weekly

Published in Hebrew more than 30 years ago by one of the previous century's most exceptional and revered Jewish thinkers, the long-awaited English translation of this brilliant philosophical essay on the nature of the relationship between man and God is an eloquent and intelligent effort. With an instructive introduction by scholars David Shatz and Reuven Ziegler, the translation remains loyal to the rabbi-author's melodious and meticulous style and makes this important work accessible to the English-speaking world. The essay draws upon the passionate imagery in the Song of Songs in which two lovers, long understood by Jewish commentators to refer to the love between God and the Jewish people, yearn and search for one another only to be thwarted at the last possible moment from their ultimate reunion by a curious withdrawal. Soloveitchik analyzes with genius this contradictory response in terms of the religious and philosophical nature of love and awe, mercy and justice, prophecy and related emotions and states of being. This cogent and rarified essay, like Soloveitchik's earlier work Halakhic Man, is certain to become indispensable to devotees and scholars of the man known to many as the Rav. (Apr.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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About the Author

Rabbi Joseph B. Soloveitchik (1903-1993) was not only one of the outstanding talmudists of the twentieth century, but also one of its most creative and seminal Jewish thinkers. Drawing from a vast reservoir of Jewish and general knowledge, the Rav, as he is widely known, brought Jewish thought and law to bear on the interpretation and assessment of the modern experience. For over four decades, Rabbi Soloveitchik commuted weekly from his home in Brookline, Massachusetts to New York City, where he gave the senior shiur (class in Talmud) at Yeshiva University s affiliated Rabbi Isaac Elchanan Theological Seminary (RIETS), where he taught and inspired generations of students, among them many of the future leaders of the Orthodox and broader Jewish community. By his extensive personal teaching and influence, he contributed vitally to the dynamic resurgence of Orthodox Judaism in America.

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Product details

Series: MeOtzar HoRav

Hardcover: 230 pages

Publisher: KTAV Publishing House (January 30, 2009)

Language: English

ISBN-10: 0881259349

ISBN-13: 978-0881259346

Product Dimensions:

6.2 x 1.2 x 9.2 inches

Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#608,178 in Books (See Top 100 in Books)

This is the tenth volume published after Rabbi Joseph B. Soloveitchik's death (1903-1993). Most of these posthumous books are based on writings he did not publish; however this volume is an English translation of the rabbi's Hebrew 1978 classic "U-Vikkashtem Mi Sham." The authors of its introduction say that one cannot understand his worldview "without taking account and grappling with this rich and complex work."The book has twenty chapters and is 150 pages long. It also has fifty pages of notes, some of which are small essays. It is not a psychological study of people, but a homiletical treatise, a series of sermons, expositions on biblical verses. If Jewish philosophy starts with certain ideas, such as the teachings of Aristotle, as Maimonides did, and then using biblical verses to support them, while theology begins with biblical verses and tries to deduce ideas from them, Rabbi Soloveitchik's books are theology.He uses the Bible's Song of Songs to describe people's search for God. People retreat from God at the moment of a potential encounter. They experience a to-and-fro with God, sometimes almost feeling an encounter and then losing it. Thus "man" - and by man, the rabbi includes non-Jews throughout this book, except when he specifically speaks of Jews - cannot know God, only the world God created.He agrees with Maimonides who taught that people have an obligation to "know God by knowing His works - the works of creation" (page 41). But he insists that this is not enough. Man must "fulfill God's will unconditionally."People have two forms of knowledge, the "natural" and "revelation." They can find God through what they see, hear, smell, taste, and feel; this is the natural way. Revelation is the insight people gain when they understand nature. Religion - indeed life generally - requires both.Revelation did not end. It gives rabbis the freedom to create new interpretations. Revelation's purpose is "not in order to take (humans) out of this world, but to reform and elevate it" (123). "The goal of halakhic inquiry is to hew out new ideas and fresh, surprising conceptions" from ancient laws (109). "The Holy One, Blessed Be He, gave the Torah to Israel and commanded us to innovate and create" (110). "Intellect is the final arbiter in all matters of law and judgment (107)."Rabbi Soloveitchik's idea of revelation leads him to his concept of religion. Humans begin their search for God with a thirst for freedom, a desire for liberation from tyrannical nature and the travail of life. But "revelational religion lusts for unrestricted control." God is a stern and terrifying judge, a punisher who demands the sacrifice of self. The goal of religion is "utter subordination," submitting entirely to God, abandoning one's will, "unlimited discipline"; a religious person "accepts the (divine) commandments against his will." He chooses to obey God out of recognition of his greatness. His subjugation is his freedom; "he feels the complete tranquility of the slave who does his master's bidding" (150). The willingness of Isaac to be bound and sacrificed to God by his father Abraham is the religious paradigm for Rabbi Soloveitchik.But this does not mean that people should abandon from social life. The prophet Jeremiah taught in 9:23, God wants a person who "exercises loving-kindness, justice, and righteousness on the earth." The Torah does not forbid people from indulging in pleasure as long as they do so in moderation. It criticizes those who avoid pleasure. Judaism's this-worldly emphasis is seen in its teaching that miracles occur only when it is absolutely necessary, for Judaism extols the natural order (133). "Man worships his Creator with his body, his eating, and his sexual activity, and this worship is preferable to worship through prayer" (115).Agree or not with Rabbi Soloveitchik's teachings that knowledge is important but subordinate to revelation, revelation still exists in the insights people achieve when they study nature, the scarcity of miracles, humanity's obligation to enjoy life, and enslavement to God and his laws, this book introduces readers to the thinking of a prominent rabbi and prompts them to think about these subjects and use their conclusions to improve themselves and society.

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Selasa, 26 Februari 2013

PDF Ebook UNIX time-sharing system: UNIX programmer's manual

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UNIX time-sharing system: UNIX programmer's manual


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UNIX time-sharing system: UNIX programmer's manual

Product details

Paperback: 208 pages

Publisher: Holt, Rinehart and Winston; Enlarged 7th edition (1983)

Language: English

ISBN-10: 0030617421

ISBN-13: 978-0030617423

Package Dimensions:

10.9 x 8.2 x 1.1 inches

Shipping Weight: 2 pounds

Average Customer Review:

4.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#2,907,102 in Books (See Top 100 in Books)

This is volume 1 of a 2-volume set from Bell Labs. Back in the day, before the Internet and Linux, this was the best source for information on Unix. It consists of 425 pages in 8-1/2"x11" format with a comprehensive index. There are nine major sections:1. Commands (183 pages)2. System Calls (58 p.)3. Subroutines (60 p.)4. SPecial Files (22 p.)5. File Formats and Conventions (26 p.)6. Games (18 p.)7. Macro packageas and language conventions (14 p.)8. Maintenance (18 p.)9. Quick Unix Reference (8p.)The bulk of the book, the Commands section, consists of what you can find using the "man" command nowadays.

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Minggu, 24 Februari 2013

Download Ebook Made to Hear (A Quadrant Book), by Laura Mauldin

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Made to Hear (A Quadrant Book), by Laura Mauldin


Made to Hear (A Quadrant Book), by Laura Mauldin


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Made to Hear (A Quadrant Book), by Laura Mauldin

Review

"A superb account of how a controversial technology becomes normalized patient by patient. While following families from newborn screening to post-Cochlear implant, Laura Mauldin shows that little of the political turmoil related to this medical technology is salient for the parents faced with a child with hearing loss."—Stefan Timmermans, University of California, Los Angeles"Dr Mauldin is a talented writer who offers keen insight in several areas where practitioners can improve."—Journal of Deaf Studies and Deaf Education 

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About the Author

Laura Mauldin is assistant professor of human development / family studies and women’s gender and sexuality studies at the University of Connecticut.

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Product details

Series: A Quadrant Book

Paperback: 230 pages

Publisher: University of Minnesota Press; 1 edition (February 29, 2016)

Language: English

ISBN-10: 0816697256

ISBN-13: 978-0816697250

Product Dimensions:

5.5 x 0.9 x 8.5 inches

Shipping Weight: 14.9 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

18 customer reviews

Amazon Best Sellers Rank:

#130,985 in Books (See Top 100 in Books)

I'm deaf and I work within the Early Hearing Detection and Intervention system. This book was by far the most illuminating narrative I've read about how families of children that are deaf or hard of hearing born today are immediately put on a track for oral/aural and auditory habilitation and presumed cochlear implantation. Not only did this book describe the process parents undergo (yes, one downside was the small and limited number of families that were followed for this book), but Mauldin most importantly helped me understand the socio-cultural and medical narrative perspectives of deafness and essentially why there is such a divide in the long-battled positions of proponents of oralism and those of a Deaf identity and use of American Sign Language (ASL). I like how Mauldin clearly outlines her biases upfront and describes her structured and anthropology-based approach in documenting and capturing this unique cross-section of how modern medicine and technology interacts with both mainstreamed and minority cultures. A must read for anyone in the EHDI field, Universal Newborn Hearing Screening state programs, Audiologists, Speech and Language Pathologists, Deaf Educators and parents alike.

This book has really helped to open my eyes to the perspective of members of the Deaf culture about cochlear implants and the decision to implant very young children. The CI industry may not have been as altruistic as hearing people might think. The industry is just that and is very profitable. Professionals really need to be supportive of family's decision making on implantation. Reading this book has helped me to see this more clearly.I still support implantation for children, but there is lots of things that families need to consider and they should be supported with being fully educated on the pros and cons of ASL and oralism. One is not THE answer, in my opinion.

This book is a great resource for people who are familiar or unfamiliar with the competing narratives of deafness: the medical narrative to support the need for a miracle cure and the socio-cultural narrative that emphasizes the linguistic and cultural rights of the Deaf community. The author did a wonderful job in summarizing the complicated narratives in her introduction, but she made an important (and controversial) point that the readers should take note: both narratives reject disability as one attribute that falls out of the acceptable range of human diversity. The medical narrative may make sense in this case since the goal is to rehabilitate people and bring them closer to the norm; but with the socio-cultural narrative, deafness is seen as part of human diversity but not as a disability since deaf people have a community, a history, and a language in order to function as human beings. The socio-cultural narrative is useful for the Deaf community to frame their reality this way so they can maintain their culture and language against the oppressive nature of audism, but by rejecting their connection with disability, it does very little to support the reality that disability studies scholars, activists, advocates, and allies involved in the disability rights movement have been pushing for decades: that disability is also part of human diversity and that the society must end its oppression and discrimination of people with disabilities. This is especially important because about 90% of deaf and hard of hearing people with or without additional disabilities were born to hearing families (meaning family members who are not deaf and not familiar with sign language and Deaf culture) and the majority of these families typically do not question the ableist ideology that having a disability (including deafness) make their children different (read: not normal) and they must do something about it. This is what the book is about: hearing parents who unexpectedly bear deaf children who are not like them and they need support and guidance from people who supposedly know best - the medical professionals on hearing loss and speech and hearing rehabilitation. What I appreciate about this book that the author doesn't put anyone in a negative light or paint the medical professionals as the enemies of the Deaf community. Everyone in the book seem to be sincere in their attempts to provide the best future for deaf children. What the author is trying to point out is that the ideological intersection of gender-specific parenthood, ableism, medicalization, and technology defines what it means to be "normal"; it explains why people do the way they are doing when it comes to children with their hearing abilities that do not fit with the norm. The book does contain its limitations as the author discusses in her introduction: it follows a small number of families and all of the medical staff in the book are at one medical center in New York City. It may not represent the majority of the families in the rest of the country and the world, but it offers useful and honest insights on the reality that the families and their deaf children with cochlear implants are going through today.

I highly recommend this book as someone who was deafened at 2 from an illness, raised oral, using sign language in a school for deaf, attending mainstream, schools as the only deaf person without any formal support services, attending universities and finally using access services. I'm a profoundly deaf whom hearing aids were of no use and currently use a cochlear implant. I'm also fluent in ASL as a fifth language and I'm a foreign born but my deafness didn't prevent me from mastering English as a foreign language. I find it sad about division between oral and signing cultures and feel that everyone needs to get along. As a deaf adult, I believe in using all communication options whenever possible and not limiting to just one.

An absorbing view of people regarding cochlear implants for children, their mindsets, goals and hopes. It challenges the medical viewpoint that a cochlear implant is a standard treatment for deafness, because it is much more complicated than that. As no two individuals are alike, nor are their families, the results of CI surgery are variable. To be taken into consideration are the expectations of the parents, their social environment and preconceptions, their inner feelings of guilt and acceptance, and their reasonings for subjecting their children to surgery. Since nothing is guaranteed in any major decision concerning children, well-informed parents need to also examine their motivations and weigh their options as well as that of their children. Also examined are the preconceptions of society in general as well as those of doctors.

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Sabtu, 12 Januari 2013

Free PDF 2018 On Broadway Wall Calendar

Free PDF 2018 On Broadway Wall Calendar

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2018 On Broadway Wall Calendar

Product details

Calendar: 28 pages

Publisher: Time Factory; Wal edition (August 1, 2017)

Language: English

ISBN-10: 1683751035

ISBN-13: 978-1683751038

Product Dimensions:

12 x 0.2 x 12 inches

Shipping Weight: 8.8 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

20 customer reviews

Amazon Best Sellers Rank:

#377,464 in Books (See Top 100 in Books)

this was a gift for my son who is into Broadway and he was so excited when he saw it he's approval was good enough for meSo yes I give it 5 stars

This was purchased as a Christmas gift for a musical theater fan! It was a big hit!

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Rabu, 21 November 2012

Download Ebook , by Greg Verdino

Download Ebook , by Greg Verdino

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Product details

File Size: 456 KB

Print Length: 289 pages

Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits

Publisher: McGraw-Hill Education; 1 edition (July 21, 2010)

Publication Date: June 18, 2010

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B003WJR5W2

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Amazon Best Sellers Rank:

#114,430 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

It's been about two years since I published a book review about online or social media marketing. Generally, while many friends have had their turn at the plate and I know their books have great helpful ideas and content, there tenants have had an element of redundancy, and I could not finish them (and I only review if I've read half of the book).Greg Verdino`s microMARKETING offers a different experience with new, refreshing looks at online communications. In my mind, while it offers many of the tenants his contemporaries espouse, the book has new, exciting approaches and tenants. I actually found the book's style and approaches (do many small things well and Greg's view of earned media) inspiring, and caused me to rethink a couple of my own projects.Case in point, the 7th Son case study in Chapter Eight was just fantastic. As someone who has published business book with a second in the works, but also has two novels almost contracted with publishers I could not help but absorb every detail. The case study made me resolve to re-edit one of the novels, and publish it independently (gasp) using social tools to promote.This book is full of case studies like that, from Laura Luke and Sephora to the Dancing Man, as well as few social media mainstays that you'll be familiar with. In addition, the book offers seven principles of microMARKETING that are well explained and a series of questions in the final chapter to turn the quick read into a learning lesson for your organization.I tend to lock onto great sound bites, and this one resonated so well with me, you can expect to see it in Welcome to the Fifth Estate (location 1172 on Kindle):"All this creates a new marketing imperative and demands a new media model. When a company attempts to interrupt the stream, the stream is bound to shift course, or simply flow around the interruption. But if a brand can actually become part of the stream, it will be carried along in the flow itself."I highly recommend microMARKETING not just for those looking to begin their journey, but for those of us who have seen a few rodeos in their time.

DISCLOSURE: I don't currently work with Greg but think he's a swell fellow.Great premise, great book. This isn't just another business book. It's not about the framework that will solve all your challenges or the latest and greatest business process. It's about building your business through the very real and very human actions that make great businesses tick. It's about the humanity that drives the world that is social business.Greg is a prolific blogger and a fantastic presenter and it shows. Easy to read, featuring refreshingly new and human case studies, this is a must read for anyone sick of the same old talking points and ready for inspiration.

Excellent information, very helpful in my own marketing of my independently published books. I recommend reading it to anyone selling most anything. Beth Copeland: most recent book--Does He Drink too Much? (available on Amazon).

DISCLOSURE - I've worked with Greg Verdino for 2 years, when we were crayon and now as Powered, Inc.Any marketer interested in applying social media strategy and tactics to their business needs to read this book. Greg walks you through case studies (not the usual ones that people overshare) grouped around intelligent insights that illustrate how regular people and Fortune100 companies have made big business from microMarketing.It's a pretty quick read, but full of value (think 37signal's Rework for marketers) that I think people will revisit again and again.

If you were to buy a business book based on your ambitions, you might never get to one with the word "micro" in it because it came across as a small idea. The big idea of Greg Verdino's book, however, comes by virtue of the simple insight that big things happen when you know how to put the right small things together. Unlike many business books written by professional speakers, Greg's background comes as a VP at a large agency running strategic social media campaigns on behalf of clients ... in other words, he has street cred. And while many of the social media examples in microMARKETING might be familiar to the uber-geeky social media mavens in the audience - for most readers the examples he shares will help to cement the concept behind the book. Ultimately, you will learn how to use the elusive technique of creating "microcontent" to engage your audiences and stand out. (This review was originally published on the Influential Marketing Blog as part of the "30 Second Book Reviews" feature).

DISCLOSURE: I was the indexer for this book, but this review is unsolicited by the author. I do regular write-ups/reviews of my book projects on my blog once a month.Micromarketing is a real must-have for anyone who wants to integrate their marketing ideas into the new virtual, niche world we all live in. I'm keeping my copy to help me market some personal poetry and essay stuff I'm doing. The mass market simply doesn't exist as a usable target, which is good for us little guys. The idea is to recruit social networking folks (called "micromavens") and basically take word-of-mouth to a whole new level of impact. Viral is the operational goal for any new product or service, but you better provide value, because your ongoing relationships with your mavens and through them the rest of your prospective clientele, depend on it. But you don't need a huge advertising budget (in fact ads are a bit outre in this world) to create success. It's pretty amazing. Power to the micros! Verdino has a very straightforward and engaging style for explaining his ideas, with lots of real/virtual-world examples to illustrate. And I've already printed out the last chapter, which is a fill-in-the-blank checklist to use in developing my own micromarketing campaign.

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