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, by Greg Verdino
Download Ebook , by Greg Verdino
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Product details
File Size: 456 KB
Print Length: 289 pages
Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
Publisher: McGraw-Hill Education; 1 edition (July 21, 2010)
Publication Date: June 18, 2010
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B003WJR5W2
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Amazon Best Sellers Rank:
#114,430 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
It's been about two years since I published a book review about online or social media marketing. Generally, while many friends have had their turn at the plate and I know their books have great helpful ideas and content, there tenants have had an element of redundancy, and I could not finish them (and I only review if I've read half of the book).Greg Verdino`s microMARKETING offers a different experience with new, refreshing looks at online communications. In my mind, while it offers many of the tenants his contemporaries espouse, the book has new, exciting approaches and tenants. I actually found the book's style and approaches (do many small things well and Greg's view of earned media) inspiring, and caused me to rethink a couple of my own projects.Case in point, the 7th Son case study in Chapter Eight was just fantastic. As someone who has published business book with a second in the works, but also has two novels almost contracted with publishers I could not help but absorb every detail. The case study made me resolve to re-edit one of the novels, and publish it independently (gasp) using social tools to promote.This book is full of case studies like that, from Laura Luke and Sephora to the Dancing Man, as well as few social media mainstays that you'll be familiar with. In addition, the book offers seven principles of microMARKETING that are well explained and a series of questions in the final chapter to turn the quick read into a learning lesson for your organization.I tend to lock onto great sound bites, and this one resonated so well with me, you can expect to see it in Welcome to the Fifth Estate (location 1172 on Kindle):"All this creates a new marketing imperative and demands a new media model. When a company attempts to interrupt the stream, the stream is bound to shift course, or simply flow around the interruption. But if a brand can actually become part of the stream, it will be carried along in the flow itself."I highly recommend microMARKETING not just for those looking to begin their journey, but for those of us who have seen a few rodeos in their time.
DISCLOSURE: I don't currently work with Greg but think he's a swell fellow.Great premise, great book. This isn't just another business book. It's not about the framework that will solve all your challenges or the latest and greatest business process. It's about building your business through the very real and very human actions that make great businesses tick. It's about the humanity that drives the world that is social business.Greg is a prolific blogger and a fantastic presenter and it shows. Easy to read, featuring refreshingly new and human case studies, this is a must read for anyone sick of the same old talking points and ready for inspiration.
Excellent information, very helpful in my own marketing of my independently published books. I recommend reading it to anyone selling most anything. Beth Copeland: most recent book--Does He Drink too Much? (available on Amazon).
DISCLOSURE - I've worked with Greg Verdino for 2 years, when we were crayon and now as Powered, Inc.Any marketer interested in applying social media strategy and tactics to their business needs to read this book. Greg walks you through case studies (not the usual ones that people overshare) grouped around intelligent insights that illustrate how regular people and Fortune100 companies have made big business from microMarketing.It's a pretty quick read, but full of value (think 37signal's Rework for marketers) that I think people will revisit again and again.
If you were to buy a business book based on your ambitions, you might never get to one with the word "micro" in it because it came across as a small idea. The big idea of Greg Verdino's book, however, comes by virtue of the simple insight that big things happen when you know how to put the right small things together. Unlike many business books written by professional speakers, Greg's background comes as a VP at a large agency running strategic social media campaigns on behalf of clients ... in other words, he has street cred. And while many of the social media examples in microMARKETING might be familiar to the uber-geeky social media mavens in the audience - for most readers the examples he shares will help to cement the concept behind the book. Ultimately, you will learn how to use the elusive technique of creating "microcontent" to engage your audiences and stand out. (This review was originally published on the Influential Marketing Blog as part of the "30 Second Book Reviews" feature).
DISCLOSURE: I was the indexer for this book, but this review is unsolicited by the author. I do regular write-ups/reviews of my book projects on my blog once a month.Micromarketing is a real must-have for anyone who wants to integrate their marketing ideas into the new virtual, niche world we all live in. I'm keeping my copy to help me market some personal poetry and essay stuff I'm doing. The mass market simply doesn't exist as a usable target, which is good for us little guys. The idea is to recruit social networking folks (called "micromavens") and basically take word-of-mouth to a whole new level of impact. Viral is the operational goal for any new product or service, but you better provide value, because your ongoing relationships with your mavens and through them the rest of your prospective clientele, depend on it. But you don't need a huge advertising budget (in fact ads are a bit outre in this world) to create success. It's pretty amazing. Power to the micros! Verdino has a very straightforward and engaging style for explaining his ideas, with lots of real/virtual-world examples to illustrate. And I've already printed out the last chapter, which is a fill-in-the-blank checklist to use in developing my own micromarketing campaign.
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